Establishing your company’s brand is crucial to building your business. It helps you separate yourself from your competitors, especially if you offer similar products or services at similar price points, and helps you build your customer base. One of the most effective ways to do this is by developing your website to reflect your intended brand for your company.
Your company’s website is the best and most accessible way for your customers to learn more about you. It’s often their most comprehensive touchpoint with your company, so it’s important to give them the right impression from the get-go. Here are four tips to build your brand through your website:
Deciding on Your Brand
Your company’s brand is a visual representation of your services and values. To start off, you’ll have to settle on several design aspects: choosing the colour palette you believe best encompasses your company’s beliefs, supporting shapes or symbols, and an attractive logo. The logo is arguably the most important element of your brand; it is a pocket-sized emblem of your company and it will cause customers to constantly associate your company with it. This will also help increase brand awareness and name recall with your business, which is important for reaching your audience and expanding your brand.
Your brand also portrays your company’s vision through design, which will be deployed all throughout your website. These will be structured to create a positive impact on your customer when they browse your website or look through your materials. Creating a brand that can be easily accessed through a website will help you establish your brand all the more.
An important step to building your brand is to make sure it’s consistent throughout your website. If your landing page is composed of a sans-serif font and a mostly purple colour palette, it wouldn’t make sense for other pages on your website to bear orange and yellow elements with a serif font.
A consistent brand is one that repeats itself throughout all your materials, which will make it easier to imprint on the minds of your customers and website visitors. Reusing visuals will inspire the same emotions and reactions of your customers while reinforcing your company’s personality. Having a uniform design on all pages of your website will strengthen your brand and its associated design elements.
Producing Reliable Content
Your company’s brand is not limited to the visual aspects—it’s also about communicating your services and products in an informative and creative manner. Your brand is also the style and tone of your messaging which can be emphasised through the content you produce.
Generating informative and useful content and putting these on your website will also help your website rank higher. It will establish your company as an authority on the subject, which will add credibility to your brand. Research on what your customers want to know and create content based on their questions. You’ll be adding something valuable to their lives through your content, which will encourage them to return to your website for more information.
Expanding Through Social Media
Lastly, a reliable way to build your brand through your website is by advertising it on social media platforms. Part of your customer base may not be searching for your services on search engines and instead frequent social media to look for recommendations, so it’s important to be flexible and fluid in promoting your website.
Many brands thrive through collaboration, so expanding your reach by partnering with other companies and appearing on their social media platform is a great way to build your brand. This also helps you gain the right publicity needed to make your brand solid and successful while organically growing your followers.
Your website is the most important part of building your brand online, so it’s important to make sure that the design and content are relevant to your business and to your customers. By using these tips to build your brand through your website, you’ll help your business stand out from the crowd while creating a strong brand.
If you’re considering a design overhaul for your website, get in touch with us at Rouge Digital! We are a web design company and app developer in Northwich, Cheshire that offers a full suite of creative media solutions to the whole of the UK. Book a free consultation today by visiting our website!