Websites were once an afterthought for businesses in its younger years, back when home pages were still called cyber content, and homepages were filled with kitsch flash animations and styleless blocks of text.
As technology advances and the internet evolves, more functionalities are added while design takes a solidified form. In today’s digitally-oriented workforce, the beauty of websites is in the eye of the mouse-holder, which makes web design a fundamental function that can impact the user experience and your conversion rate in more ways than ever.
If you want to keep up with the fast-paced and saturated competition, the key principles below should give your website a much-needed edge that boosts your brand’s online presence:
Tip #1: Curate The Design According To Your Brand And Target Audience
Effective web design doesn’t just look pretty, its visual elements should have a solid purpose behind it. The colour schemes, typography, imagery, and overall tone should represent your brand identity and give viewers a glimpse into your personality.
It should also compel your target audience, which impacts the drive behind every design. B2B websites, for instance, can benefit from taking on a clean, minimalist, and professional look that aims to support the customer’s buying cycle.
It often uses solid colours that build trust, while B2C websites have more room to play around with bolder choices that prioritise usability and user experience.
Tip #2: It Should Be Mobile-Responsive
With mobile users taking up half of the internet traffic today, websites need to keep up and stay mobile-friendly to ensure all viewers can have a smooth browsing experience. Responsive web design is one of the biggest ranking factors in recent years as it allows your content to adapt to different screen resolutions and devices.
With mobile-first indexing, you can decrease your bounce rate, climb up the ranks in search results, and establish a positive impression of your business. Mobile-responsive design is quickly becoming an industry standard, and for good reason, as it welcomes a bigger audience for your website.
Tip #3: Provide Simple Navigation
Modern web design doesn’t just look visually impressive, but it is primarily built to provide effortless navigation. Keep in mind that while you offer unique products or services, your readers will not have the patience to figure out how your website works.
Purposeful web design should establish a logical hierarchy and ensure your viewers are easily guided, allowing them to browse through your content with greater confidence in your brand.
The Bottom Line: Exploring Different Characteristics Of A Successful Business Website
Websites today are a far cry from the virtual brochure you would often click in the early, dial-up days of the internet. Beyond wowing your viewers with brand-centric design, it should have elements that promote a seamless browsing experience for both the end-user and search engines.
Seeing the importance of creating a results-driven web design, hiring the right expert to bring your vision to life is crucial. Here at Rogue Digital, we’re a web design company based in Winsford, UK, that offers client-centered digital solutions and a full range of creative media services.
Get in touch with us and see how we can make your website aesthetically pleasing, easy to navigate, responsive, and effective for your bottom line.